Below you'll find a list of all posts that have been categorized as “Marketing and PR”
“It doesn’t have to be hard.” I uttered these words at least half a dozen times to the women who participated in my The Spotlight MasterTreat last weekend. From designing a profitable speaking funnel to integrating one’s stories with her “idea worth spreading” to crafting her speaking pitches, the 19 women did some divine work as they reprogrammed their mindset …
Throughout the nearly 10 years I’ve had my consulting business, I’ve heard 1 of 2 theories when it comes to email list size. The size of your list is everything. Once you hit 5000 subscribers you can easily build and sustain a 6-figure plus business. Then, the second theory. List size is rubbish. It’s all about how engaged your audience …
I gave away A LOT of free content this summer. To be specific, 3 Workshops That Wow video trainings, 4 live master classes, 2 webinars, 6 podcasts, 3 video interviews, 3 articles, and countless group and one-on-one Q+A calls and Periscopes. I poured my everything into giving new and existing members of my tribe complimentary access to me and to …
When I was 7 months pregnant, one of my friends and colleagues sent me an email with details on an upcoming virtual program on how to plan and execute a successful online launch. I had been harboring the idea of creating an online TED-style talk development program (what ultimately became Your Spotlight Talk) for years, but I had dozens of excuses …
There are two key reasons why smart people with good ideas, products, or services don’t close. The first–they don’t ask correctly. Or as is often the case, they don’t ask at all. After working with my Influencer Academy women on pitching, I have recently realized that the second problem is one that doesn’t get enough discussion. Until today. And it’s …
